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Want to make this the best festive season yet? Have a read of our top tips to promote your café


Create a special hot beverage

Put something delicious and indulgent on the menu! Experimenting with baked goods could also be a winner during the holiday season. Our winter recipe pack is a brilliant way to get some ideas, get in touch if you would like us to send you one.

Organise a holiday event

Why not organise a festive event in your cafe? Retail businesses often use Christmas as a reason to reward their loyal customers with an exclusive sales event. As a cafe, you can play into the fact that the holidays are also centred around luscious food and drink. Having a Christmas party can be an excellent way to reach out to other people you want to work with in the future, like other local businesses or social influencers. If you create a memorable event, they might spread the word about your venue afterwards.

Reward loyal customers

The holidays are spent with those we cherish and appreciate. As a coffee shop owner, that includes your most loyal customers. Now's a good time to show your customers you value them. Give them an extra incentive to keep coming back and tell their friends about your cafe. You could do this with something as simple as a digital Christmas card you send to your customer database.

You could offer your devoted Instagram followers a special coupon. Or an invite to your exclusive holiday event. What would delight you as a loyal customer? Maybe it's a free gingerbread cookie you give customers coming in on Christmas Eve. A small gesture can still make a big difference, especially when people share their positive experiences on social media.

Create a 12 Days of Christmas special menu

Businesses often use the '12 Days of Christmas' as an opportunity to run a quick campaign. For a lot of shops this could be a sale where a different item is discounted each day. You could create a 12 Days of Christmas lunch special - a Christmas-inspired lunch item that changes daily. Create your delicious menu in advance and advertise it.

Run competitions

Another Christmas promotion idea is to run a competition for your cafe. This will also allow you to grow your social media following at the same time. It's not so much about the prize as it is about a way to engage people in your local area. But of course, your prize should be compelling. Make the prize something relevant that will get your winners into your venue, like a high-tea for two.

You can run your competition on one of your social media channels, promote it through email and inside your coffee shop. Inform your staff so they can share it with customers.

Team up with a charity

People are more generous around Christmas. In fact, 34% of people who've previously donated to a charity say they're more likely to donate during the holiday season. Giving away a percentage of all coffee sales is a very simple idea you can run with. Or you can have a huge Christmas baked goods sale to raise money and awareness for your charity.


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